Madrid · Remote (CET) · Open to conversations

Product leader who still ships.

I'm David Jordan. Over the last 15 years I've led product as CPTO of a B2B SaaS scaleup, run platform product at Ocado Technology, and coached enterprise product organizations through their shift to a real product operating model.

I've written two books on building digital products. And because I believe product leaders should stay close to the craft, I keep shipping: AI-assisted tools, guides and essays that working product people actually use.

Get in touch LinkedIn

Track record

Fifteen years of product leadership

From hands-on PM to the executive table, across payments, e-commerce platforms, SaaS and enterprise transformation.

2025 – Present

Product Coach · Kelea

Coaching multiple product teams inside a large enterprise client through the move from feature factory to product operating model: portfolio strategy, OKRs, discovery practice and the leadership conversations that make them stick.

2023 – 2025

Chief Product & Technology Officer · Docuten

Led product and technology for a fast-growing digital signature and e-invoicing SaaS. Built and ran a cross-functional team of 11, introduced OKRs, and drove AI-based automation that saved hundreds of hours per year while the company scaled to multi-million recurring revenue.

2020 – 2023

Senior PM & Interim Group PM · Ocado Technology

Owned strategy for the Content Experience Platform used by 13+ global grocery retailers on the Ocado Smart Platform. Coached and managed a team of 3 PMs and built a co-creation framework that put users inside the development loop.

2011 – 2020

Earlier roles

Product Manager at Tuenti (Telefónica Group), Solera, Packlink and Ventura24 (ZEAL Group), and Project & UX Analyst at OCU. Payments, AI-powered assessment, logistics and consumer products.

Proof of work

The lab: I don't just talk product, I build it

Side projects I've designed, built and shipped end to end with AI-assisted development. Each one exists because I kept seeing product people struggle with the same problem.

ProductPrompts website

ProductPrompts

A free, model-aware guide to prompting for product work. Most prompt advice ignores that every model family behaves differently; this site teaches product people how to get reliable output from each one. Built with Astro, open and fast.

AIContent productAstro
Visit site →
Memos site

Memos

Occasional one-page memos on product, AI and value creation. Written to be read in five minutes and argued about for longer. The discipline: one idea, one page, a position you can disagree with.

WritingProduct strategyAI
Read the memos →
Problem Statements Manager app

Problem Statements Manager

Fuzzy ideas make expensive roadmaps. This companion app walks PMs through crafting sharp problem statements and hypotheses before anyone writes a ticket.

DiscoveryValidation
Try it →
OKR Compass app

OKR Compass

Stop building features, start achieving outcomes. A strategic coach that checks every roadmap item ladders up to a goal, so busywork stops disguising itself as progress.

StrategyOKRs
Try it →
Product Discovery Tracker app

Product Discovery Tracker

Brings order to the chaos of user research: interviews, synthesis and discovery goals in one place, so insights stop drowning in Notion docs and sticky notes.

User researchDiscovery
Try it →
Decision Stack Buddy app

Decision Stack Buddy

Is your strategy actually sound? A framework-powered tool that stress-tests a product strategy layer by layer, exposing the gaps before they become expensive mistakes.

StrategyDecision making
Try it →

The four PM tools were prototyped with AI-assisted development; their interface is in Spanish.

Published author

Two books on building digital products

Anaya Multimedia

Creando productos de éxito

A practical guide to product management: from identifying real problems to shipping products people want. Written for PMs and founders working in Spanish-speaking markets.

Anaya Multimedia · Co-author

Marketing Digital (3rd edition)

The updated edition of a reference manual on digital marketing, covering strategy, channels and analytics for modern digital businesses.

How I work

What I bring to the table

Strategy & operating model

  • Product vision and portfolio strategy
  • Product operating model transformation
  • OKR design and adoption
  • Roadmap definition and prioritization
  • Go-to-market and growth analytics

AI-native execution

  • AI integration in product strategy
  • AI-assisted development and prototyping
  • Discovery and validation sprints
  • Data-driven decision making
  • User research and co-creation

Leadership & coaching

  • Building and scaling product teams
  • PM coaching and mentorship
  • Executive stakeholder management
  • Cross-functional alignment
  • Workshop facilitation

Contact

Let's build something that matters

The best products I've worked on all started with a good conversation. If you're building something where seasoned product leadership makes a difference, or you just want to trade notes on product and AI, my inbox is open.

hola@davidjordan.es Connect on LinkedIn
Madrid, Spain Remote friendly (CET) English · Spanish · Catalan